As a key ingredient in "The New IAC" initiative announced by IAC President Mike Heuer in the January issue of Sport Aerobatics, a new family of IAC logos has been rolled out this month in the culmination of a months-long project to re-brand IAC and to update our look and image. That project was undertaken by IAC's marketing chair, Margo Chase of California, who is a marketing and branding professional, a long-time IAC member, and active pilot and competitor.
All of IAC's logos and monograms have been re-designed yet retain the shield that has been IAC's hallmark since 1970. The…
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